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  The Powers of Persuasion

We finally know definitively that the brain is hard-wired to take mental shortcuts whenever we make decisions.

Internal mechanisms help us quickly assimilate information and take the appropriate next step.

Thos who understand how these mechanisms work have enormous power to help others make easy, quick decisions.

Persuasion

The Friendship Power
Trust, friendship and common bonds are a key power.

The Authority Power
By effectively showing credibility, knowledge, and authority, you reduce the risk inherent in most decisions.

The Consistency Power
We are slaves to consistency. When we learn with others are consistent with, we can frame our request accordingly.

The Reciprocity Power
This is the well documented, universal psychological requirement for quid pro quo.

The Contrast Power
In the real world of the brain, objective values simply don’t matter-perceptions rule.

The Reason Why Power
Scientific studies create and validate the Reason Why Power. Ask without a reason, get turned down. Provide a reason for acting, and you persuade compliance.

The Hope Power
Hope is the strongest motivator of all human activity.

This course presents the elements of each power, shows how to activate each and how to apply individual powers and their combinations.

We provide a process for determining which powers wil be most easily activated in each persuasion encounter.

 

>>BACK TO MATERIALS

 

Contact Information-

Sean M. Brownfield
Sean@PeakPerformanceSBS.com


Debra L. Brownfield
Debra@PeakPerformanceSBS.com

Offices: 331 E. Water Street Suite 105 Springfield, MO 65806
417.832.0600
877-343-0606 Toll Free

 

 

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